Pontius Pilate: 'I will not have my fwends widiculed by the common soldiewy. ' [More sniggering] Pontius Pilate: 'What about you? In their attempt to sex up the road signs greeting travellers crossing the border, the finest minds in Scottish tourism appear to have settled for the absolute basic. Take Nottinghamshire, for example, where a new slogan was hit upon after 120,000 and a campaign by the local community to retain the old one ("Our Style is Legendary").But there was nothing basic about the process by which the slogan was dreamt up: a six-month, highly-orchestrated campaign, led by the SNP, which, in the end, cost 125,000. When the substitute was announced, to much fanfare, residents complained in droves.Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public.Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable.
Think about the brands that you know well, and perhaps even love.
It is always advisable that you use just a few powerful words that are minus adjectives.
It is also better to talk about action, that perception.
Over the years, thousands and thousands of taglines have come and gone, but some are legendary.
Here, in no particular order (although Nike is clearly number one, and always will be), are 50 of the best taglines from brands around the world.