Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.

Whether you want a pre-selected prospect list or need to build a custom mailing list, our extensive data has you covered.

Modern retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.Some of the earliest retailers were itinerant peddlers.The term "retailer" is typically applied where a service provider fills the small orders of a large number of individuals, who are end-users, rather than large orders of a small number of wholesale, corporate or government clientele.Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.Retailers satisfy demand identified through a supply chain.