Do you want to sell as much product, services and advertising as you possibly can?Do you want as many people as possible talking about and recommending your brand? You need women as your customers – because women buy: we are the majority of purchasers or influencers of purchase in every product sector (which also makes us the primary target for advertising). A closed loop of guys talking to guys about other guys will only take you so far.Prior to that column, I'd been thinking of "porn" as "the porn industry" – sexual content produced by people with the intention of making money.

That's a lesson I learned a few months ago, after writing that porn is scrambling to catch up with Web 2.0, not driving it.Yet those women perfected the art of adult social networking long before the slick tools of Flickr, Twitter, Facebook and You Tube came out.(The good ones did, anyway; the rest didn't last.Contrary to popular belief, exposing your boobies on the internet is not a foolproof pathway to wealth.More women entrepreneurs onstage, as inspiring role models for both women and men; and more women entrepreneurs offstage, in the audience, meeting and mingling with potential co-founders, collaborators, team members, investors, mentors and friends.Let’s #changetheratio, the way Courtney Stanton managed to (How I Got 50% Women Speakers at My Tech Conference), Jan Lehnart managed to (Beating the Odds – How we got 25% Women Speakers for JSConf EU 2012) and Eric Ries and Sarah Milstein managed to (Solving the Pipeline Problem).