Notably with Hugo Boss’s first attempt to join the “see now, buy now model” currently occupying the fashion industry with its collection of soft leather handbags, made available for customers to buy immediately after the show had finished.Keen to capitalise on developments in technology and lure a new youthful customer to the label, Hugo Boss worked with tech experts to create an an online version of the show which can be viewed online in 360 format via virtual reality glasses. President Barack Obama (R) and first lady Michelle Obama (L) come out from the White House for the arrival of Canadian Prime Minister Justin Trudeau and his wife Sophie Grgoire Trudeau for a state dinner at the North Portico March 10, 2016 in Washington, DC.(Photo by Alex Wong/Getty Images) First Lady Sophie Trudeau of Canada and First Lady Michelle Obama pose for an official photo with on the Grand Staircase of the White House March 10, 2016 in Washington, D. Prime Minister Trudeau is on an official visit to Washington.
(L-R) First Lady Sophie Trudeau of Canada, First Lady Michelle Obama, Prime Minister Justin Trudeau of Canada and President Barack Obama pose for an official photo with on the Grand Staircase of the White House March 10, 2016 in Washington, D. Prime Minister Trudeau is on an official visit to Washington. Prime Minister Trudeau is on an official visit to Washington.Sewing machines whirr with last-minute alterations, but there’s none of the frenzy usually associated with the final countdown to a fashion show.That’s because Hugo Boss is as enormous and well-oiled machine.The first lady chose a floaty frock by Japanese-born Tadashi Shoji for the Japan State Dinner last spring.The man of your dreams is not going to take his eyes off you in this playful dress and with these beautifully feminine curls.